25+ years • 1,000+ San Diego home sales • Flexible plans from DIY to full service
Pro marketing, staging guidance, rate buydowns & pricing strategy to attract multiple offers.
Need certainty or speed? Choose the path that fits your timing.
Get an accurate price (not just a Zestimate) + access to off-market opportunities.
*Your Home Sold Guaranteed or I’ll Buy It — conditions apply; price, terms, and timing to be agreed upon in writing.
Download San Diego Housing Charts – No login, no account needed.
Call or text George at 619-846-1244
The next 6–8 weeks offer a real opportunity for buyers and sellers. Most people pause their real estate plans during the holidays — which means those who stay active face less competition, better negotiation leverage, and a clearer path to their next move.
• Inventory is falling: now at 5,471 homes, down 15% from the July peak and down 3% in the past two weeks.
• Historically, inventory drops ~30% from mid-November to early January.
• New listings are drying up: Nov & Dec always bring the lowest new listing counts of the year. Many sellers are also pulling unsold listings off the market.
• Demand is slipping: pending sales fell from 1,776 to 1,744 (2% drop).
• Market speed is stable: Expected Market Time moved slightly from 95 to 94 days.
• Luxury improving: Luxury Expected Market Time dropped sharply from 174 to 153 days.
1. Less competition – Most buyers pause until January, giving active buyers a major advantage.
2. More negotiation power – Late-year sellers are serious. Best time to secure repairs, credits, or better pricing.
3. Lower mortgage rates vs last year – Rates near 6.34% are lower than the 7%+ range of late 2024.
4. Prices are stable – Supply and demand falling together keeps prices steady.
1. Far less competition – New listings plunge through the holidays.
2. Buyers who remain are serious – Motivated, deadline-driven buyers are still active.
3. Market time is steady – Expected Market Time is nearly unchanged at 94 days.
4. Beat the heavy spring competition – February–April brings a surge of new listings.
If you list in November or December, expect:
• Prep & Pre-Marketing Time: 2 weeks
• Active Market Time: 30–45 days
• Escrow Period:
Total Timeline: ~60–90 days
List in November → close Jan/Feb
List in December → close Feb/March
Speed of Market tells us how long it would take to sell current inventory based on today’s buyer demand.
Example: 6,000 active homes ÷ 2,000 in escrow = 3 months (≈90 days).
Average/Median Market Time shows how long recent closed sales took — usually around 30 days.
When planning your own move, include:
14 days prep + 30 days market time + 30–45 days escrow = ~74–89 days total.
Call/text for your personal TIMING STRATEGY based on your home and price range.
George Lorimer – 619-846-1244
⏳ How Long Will It Take to Sell Your Home?
• INVENTORY: Down 153 homes (3%) in two weeks, now 5,471. Last year: 4,655 homes (15% fewer). Pre-COVID: 6,681 (22% more).
• DEMAND: Pending sales fell from 1,776 to 1,744 (-2%). Last year: 1,605 (8% fewer).
• MARKET TIME: 94 days (down from 95). Last year: 87 days. Pre-COVID: 75 days.
• LUXURY:
$2M–$4M → 132 days
$4M–$6M → 178 days
$6M+ → 262 days
• DISTRESSED: 57 distressed homes (18 foreclosures + 39 short sales). Last year: 18.
• CLOSED SALES: September 2025: 2,002 closed resales (+9% vs 2024). Sales-to-list: 98.2%. 99.7% of sellers had equity.
Copyright 2025 — Steven Thomas, Reports On Housing — All Rights Reserved.
ProWest Properties, DRE# 01146839 — *Conditions apply.
“We’re sitting here enjoying the sunset, thinking of our wonderful real estate agent. We continue to be so thankful we persevered forward despite the 2020 craziness. Just about five years! — Kristen and Bill, San Diego, CA 2025”

Understanding Contingencies in Real Estate Contracts —
Decode the key protections that keep deals safe for buyers and sellers, and learn how to manage them strategically to avoid delays or surprises.
Read More »
Ask Your Agent for a Customized Market Snapshot —
Get clarity on what’s really happening in your local market—prices, inventory, buyer demand, and trends that matter for your next move.
Read More »
Appraisal 101: How It Works and How to Prepare —
What appraisers look for, how to prep your home, and your options if the appraisal comes in low.
Read More »
Summary
Contingencies are one of the most misunderstood—and most important—parts of a real estate contract. They protect both buyers and sellers, but can also introduce delays, negotiations, or deal-breakers. This report explains the most common contingencies, what they mean, and how to handle them strategically from either side of the transaction.
In real estate, a contingency is a condition that must be met for a contract to move forward. Contingencies protect buyers and sellers from committing to a deal if something critical changes. But they can also complicate and delay closings.
Understanding how contingencies work helps you negotiate smarter, avoid misunderstandings, and close with confidence.
Common Contingencies in Real Estate Contracts
Tip for buyers: Get pre-approved early to reduce risk
Tip for sellers: Verify buyer pre-approval before accepting
Tip for sellers: Consider pre-inspections to uncover and fix issues
Tip for buyers: Focus on safety, structure, and systems—not cosmetic flaws
Tip: In hot markets, some buyers waive this to stay competitive
4. Home Sale ContingencyTip for sellers: Include a "kick-out clause" to continue showing the home
Tip for buyers: Consider bridge loans if timing is tight
Contingencies usually come with deadlines:
Delays in fulfilling them can push closing dates or cancel deals.
Should You Waive Contingencies?Waiving contingencies can strengthen a buyer’s offer—but it increases risk. Only waive if:
Contingencies aren’t just legal jargon—they’re the safety nets and guardrails of your deal. Whether buying or selling, knowing how to use and respond to them is essential. With smart timing, good advice, and clear expectations, you can use contingencies to protect your interests and close with confidence.
Summary
Whether you’re buying or selling, understanding the current market in your area is key to making smart decisions. This report helps you decode the headlines and focus on what truly matters: local prices, inventory, buyer demand, and where things may be headed. Get a clear picture of what’s happening now and what it could mean for your next move.
National news headlines often paint a dramatic picture of the real estate market, but the real action is local. What’s happening in your city, your neighborhood, and even your price range has a much bigger impact on your buying or selling experience. Here’s how to understand and interpret what’s happening in your local market and what it means for you.
The best real estate decisions come from understanding the local market, not the national news. Whether you’re buying or selling, having current, hyper-local insight gives you an edge and helps you act with confidence. Stay informed, ask questions, and lean on professionals to interpret the data in context.
Summary
A home appraisal can make or break your sale—especially when your buyer is financing. This report explains how the appraisal process works, what appraisers look for, and what you can do as a seller to influence the outcome. Learn how to prepare your home, what documents to provide, and how to handle a low appraisal if it happens. Be ready for this crucial step with confidence.
The appraisal is a key part of the home sale process, especially when a buyer is using a mortgage. It’s how the lender determines that the property is worth the amount they’re financing. But for sellers, it can feel like a wild card. Even with a great offer, a low appraisal can throw everything into chaos. Here’s how to understand—and prepare for—this critical moment.
What Is an Appraisal?
An appraisal is an independent, professional opinion of a home’s value conducted by a licensed appraiser. The buyer’s lender orders the appraisal, and the result helps the lender decide how much money to loan.
Appraisals are required for most mortgage loans to protect the lender from over-lending on a property that might not be worth the price.
What Do Appraisers Look At? Appraisers evaluate both the home itself and comparable properties. Their report includes:
They do not factor in the décor, furniture, or how “lived-in” your home feels—but presentation still matters.
How to Prepare for the Appraisal
Common Appraisal Issues That Derail Sales
If your appraisal comes in low, don’t panic. You can:
What If You’re Selling to a Cash Buyer?
Cash buyers may still order an appraisal—but it’s optional. In these cases, the process may be faster or skipped entirely. If your deal doesn’t require an appraisal, it’s one less hurdle to worry about.
Conclusion:
The appraisal isn’t just paperwork—it’s a major step that can affect your sale price and closing timeline. By preparing your home and providing helpful documentation, you give your appraiser the tools to see—and report—your home’s true value. Don’t leave it to chance. Take control of this critical moment in your sale.
Meet George Lorimer San Diego broker and realtor
|
How to avoid the first mistake that San Diego home sellers makeIf you’ve been wondering what's going on in the San Diego housing market, here’s a quick reality check: The reason I tell you this is that there's an opportunity to buy at a good deal in this market. And if you're thinking of selling, don't price your home speculatively. For example, these speculative sellers say things like, "If I could get this price, I'd sell." (usually "their price" is higher than today's market value). For buyers, it becomes clear that the price may or may not have been based on today's statistics. For sellers, it's evident that unless you price it right, you may not sell. Here's my simple 3-step strategy that's helped over 1,000 sellers. 1) Determine that you are committed to selling. 2) Then price your home against competing listings, the homes buyers are comparing yours to. 3) Listen to feedback from the market and buyers and implement changes. Do this right, and you create urgency, competition, and the best chance of selling for top dollar. Call or text me, George, at 619-846-1244 to get your Complimentary Home Seller Report. All the best, George Lorimer Secret selling options that other agents don't offer.
|
San Diego County Housing Report: Go for Gold, No Waiting
|